---
name: social-media-content-calendar
description: "Plan multi-platform social campaigns: briefs to posting."
version: 0.1.0
author: Ben Barclay (benbarclay), Hermes Agent
license: MIT
platforms: [linux, macos, windows]
metadata:
  hermes:
    tags: [Social-Media, Content-Calendar, Campaigns, Publishing]
    related_skills: [xurl, humanizer]
---

# Social Media Content Calendar

Plan a concrete calendar across selected social platforms. This skill owns campaign structure, post briefs, channel adaptation, approvals, and publishing verification; platform skills such as `xurl` own API commands. For platforms without a connector, the verified handoff ends at approved drafts for the user's scheduler — say so rather than claiming publication.

## When to Use

- "Build next month's social calendar."
- "Turn this launch into posts for X, LinkedIn, Instagram, and TikTok."
- "Draft and schedule a campaign."
- "Repurpose these articles/videos into social content."

Don't use for: single one-off posts (use the platform skill directly).

## Procedure

### 1. Define campaign constraints

Record objective, audience, offer/message, platforms, date range, cadence, voice, mandatory/prohibited claims, links, tracking convention, localization, and approval/publishing authority. Done when each proposed post has a clear business purpose.

### 2. Inventory source material

Collect verified product facts, launches, articles, media, testimonials with permission, brand assets, and key dates using `read_file` and `web_extract`. Mark claim owners and expiration. Done when unsupported claims and missing assets are visible.

### 3. Build themes and calendar slots

Create a balanced mix such as education, proof, product, community, event, behind-the-scenes, and conversation. Account for platform cadence and campaign milestones. Done when dates, platforms, themes, and objectives form a coherent calendar rather than duplicate cross-posts.

### 4. Write platform-specific briefs

For each post specify hook, core message, format, copy length, CTA, link, asset dimensions/content, accessibility text, tags/mentions, and success metric. Adapt rather than copy-paste between platforms. Done when a creator can produce the asset without hidden context.

### 5. Draft copy and assets

Load `humanizer` for voice; generate visuals with the `image_generate` tool where assets are needed. Preserve factual claims and shared campaign identity while respecting platform norms. Done when every calendar slot has draft copy and asset status.

### 6. Run editorial and risk review

Check factual accuracy, tone, repetition, rights/permissions, accessibility, disclosures, link destination, date relevance, and crisis sensitivity. Mark `draft`, `needs review`, or `approved`; do not publish from draft. Done when every post has a disposition and owner.

### 7. Schedule or hand off

Present the approval batch. Publish/schedule only approved posts using available platform skills (`xurl` for X); for platforms without a connector, deliver the approved package (copy, assets, timing) for the user's scheduling tool and mark those slots handed-off, not published. Read back scheduled time, account, content preview, and provider post/job ID for anything actually published. Done when the calendar reflects verified publishing or handoff status per slot.

## Pitfalls

- Identical copy on every platform.
- Filling cadence with low-value repetitive posts.
- Publishing unverified metrics, testimonials, or future claims.
- Confusing generated asset completion with scheduled publication.
- Claiming "scheduled" for platforms where the handoff ended at drafts.

## Verification

- [ ] Every post traces to a campaign objective and a verified claim inventory.
- [ ] No post was published from `draft` or `needs review` state.
- [ ] Published slots have provider-confirmed IDs; handed-off slots are marked as such.
- [ ] Rights, permissions, and disclosures checked before any publish.